Finding Your Life Purpose

Catherine Cornwall

We hear it often: “when I found my true purpose in the world, my life transformed” or “the dollars flowed when I finally found my purpose in life”. There are thousands upon thousands of examples of people who have excelled in life once they found their true-life purpose, but what is it exactly?

Life Purpose is defined as: Your life purpose consists of the central motivating aims of your life—the reasons you get up in the morning. Purpose can guide life decisions, influence behavior, shape goals, offer a sense of direction, and create meaning.

I like to think of my true-life purpose as operating in my Realm of Destiny, also known as our Zone of Genius.

Our activities in the world occur in 4 main Zones:

  1. The Zone of Incompetence (Stress/Anxiety)
  2. The Zone of Competence (Unfulfillment/Boredom)
  3. The Zone of Excellence (Comfort/Satisfaction)
  4. The Zone of Genius (Ultimate Purpose/Fulfilment)

Let’s summarise each of these:


  • Made up of all the activities you are not good at, which others can do much better
  • Wasting time and energy doing things which you have no natural talent for
  • When operating in this zone, it creates feelings of frustration and ultimately stress and anxiety
  • Avoid doing them altogether, or find creative ways to avoid them


  • Consists of activities that you are generally good at and can do on autopilot
  • Others can do the activities just as well as you can
  • Successful people spend too much time in this zone
  • Creates feelings of comfort, boredom and unfulfillment


  • These are the activities you do extremely well, and make a good living at doing them
  • In this zone you are steady-eddy, and it’s where those around you want you to stay
  • However, it’s seductive and even a dangerous trap to remain in this zone
  • Creates feelings of comfort and low levels of satisfaction, which quickly morph into ‘competence’ feelings of unfulfillment and boredom after a period of time


  • Set of tasks and activities that are uniquely suited to you, expressing your natural gifts and strengths
  • As life goes on, we are drawn in ever closer to this zone, it’s a ‘calling’ and we ignore it at our peril
  • It creates feelings of excitement, exhilaration, and it becomes your reason for getting out of bed in the morning
  • Operating in natural genius is the ultimate path to success and life satisfaction

How can you identify when you are in your zone of Genius?

  1. You are loving what you are doing with every fibre of your being
  2. You are enjoying what you have
  3. Your very presence inspires people where ever you go in the world
  4. You are regularly experiencing heights of abundance, love and creativity


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